![]() ![]() The Finnish company Nokia is on one hand a really good example of a company that correctly early perceived and interpreted developments in their environment and made the right strategic decision. If a company does not notice a change in the environment the company will get in trouble. This is what we call innovation in the broader sense. ![]() As the environment changes constantly companies have to adapt their products, processes or even business model to these changes. List of Figuresįigure 1: The BCG Matrix under influence of experience curve and life-cycle curveįigure 2: The implication for the four quadrants of the BCG-Matrixįigure 5: Development of CGM of product 1.įigure 6: Development of utilization of companyįigure 7: Development of sold units in market 1įigure 8: Development of revenue in marketįigure 9: Development of market share market 1įigure 11: Price development in market 2.įigure 12: Development of revenue in marketįigure 13: BCG Matrix for period five for company 1 1 IntroductionĬompanies as social systems of our society can only survive if they create something which is in exchange with their environment of value. Table 3: Data for the BCG Matrix for company 1. Table 2: Calculation of relative market share Illustration not visible in this excerpt List of Tables Publication bibliography List of Abbreviations Companyģ.5 Application of the BCG model to the simulation
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